At Apaka Beauty, our story is one of passion, purpose, and family. We're not just another makeup brush line; we're the result of a dream nurtured by a 27-year-old stay-at-home mom with an unwavering commitment to make the world a more beautiful and detailed place. Our brushes are not just tools for makeup but a reflection of our values and dedication.

Vegan and Cruelty-Free

We take pride in being a brand that advocates for the welfare of our furry friends. All our makeup brushes are 100% vegan and cruelty-free, ensuring that no animals are harmed in the creation of our products.

Family Driven

Our brand is true family driven, named after our beloved family unit. The heart and soul behind every brush can be traced back to a village bustling with the love and energy from a 7-year-old with Down syndrome, a 4-year-old bundle of joy, and a 1-year-old explorer. They inspire us daily to create products that are not only beautiful but affordable and durable because we understand how mom life truly is!

A First-Time Launch

This is just the beginning of our journey. We are thrilled to introduce our brand to the world with this new website. With endless enthusiasm, we've embarked on this adventure as first-time entrepreneurs, fueled by a desire to make a positive impact in the beauty industry.

When you support Apaka Beauty, you're not just purchasing makeup brushes; you're joining us in our mission to blend beauty with education and real life. Thank you for being a part of our story, and we look forward to helping you unveil your true beauty with our detailed, cruelty-free, and sustainably made vegan makeup brushes.